Effective Communication Advice

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series)

A nonprofit’s actual-globe survival guide and nitty-gritty how-to handbook

This down-to-earth book shows how to hack by way of the bewildering jungle of marketing possibilities and miles-long to-do lists to clear a marketing path that is proper for your organization, no matter how understaffed or underfunded. You will see how to shape a marketing program that starts from exactly where you are now and grows with your organization, making use of intelligent and savvy communications methods, both offline and on the web. Combining large-picture management and strategic decision-making with reader-friendly ideas for implementing a marketing and advertising program day in and day out, this book offers a simple however effective framework for building support for your organization’s mission and programs.

  • Consists of price-successful strategies and proven tactics for nonprofits
  • An perfect resource for thriving during challenging times
  • Rapidly, friendly, and realistic assistance to support you navigate the day-by-day demands of any nonprofit

Written by one of the leading sources of how-to information and can-do inspiration for tiny and medium-sized nonprofit organizations, Kivi Leroux Miller is,amongst other issues, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

List Cost: $ 39.95

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